Trademarks are a valuable asset like any other physical asset. A huge amount is invested in Trademarks in form of advertisements. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be. Therefore, it is important to protect the brand.
Trademarks provide value beyond your core business. Trademarks can lead the way for expansion from one industry to another, such as from personal care to clothing or eyewear. If you desire it, your trademark can lead to the acquisition of your business by a larger corporation.